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Norwich Audio Tour: At Work

Audio guide15 stops

Norwich was rich long before England had factories. Six centuries of worsted weaving, a third of the population speaking Dutch, a 1583 'house of correction' that put women to spin and men to grind malt, a Wensum canal that floated Caen stone to the cathedral works yard, fifteen per cent of the city in shoe factories by 1900, an insurance giant born above a wine merchant's vaults, and an Edwardian architect who built the offices, arcades and department stores where the new clerks and shop-girls worked: it all happened inside one square mile. This self-guided audio tour walks that mile. From Strangers' Hall — the merchant's house where Mayor Sotherton lodged refugee Dutch weavers in 1565 — through a 1670 weaver's cottage, the friary where the Strangers worshipped in Dutch until 1929, the Elizabethan Bridewell that 'set the poor on work', the Norman market that has traded since 1086, the medieval Guildhall, a bespoke shoemaker still hand-stitching on the same shopfront since 1874, the only independent department store in the city, George Skipper's Art Nouveau arcade, the Marble Hall of Norwich Union, the keep where Robert Kett was hanged, the Anglo-Scandinavian first marketplace, the cathedral gate built by Agincourt's Sir Thomas Erpingham, the medieval water-gate that delivered the cathedral stone — and ending at the seven-bay medieval trading hall of merchant Robert Toppes, who exported the Norwich worsted that built it all. Walk slowly. The buildings still hold their shape, and the working lives still hold their names.

Tour preview

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About this tour

  • schedule
    Duration 110–130 minsGo at your own pace
  • straighten
    4.9 km walking routeFollow the guided path
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  • wifi_off
    Works offlineDownload once, use anywhere
  • all_inclusive
    Lifetime accessReplay anytime, forever
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    Starts at Museum of Norwich at the Bridewell

Stops on this tour

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The Museum of Norwich at the BridewellGrade I listed building in Norwich, Norfolk, England, UK
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Bowhill & Elliott LtdThe Georgian-fronted four-storey shop at 65 London Street where Obadiah Henry Bowhill bought the existing Wright and Co. shoemaking business in 1874 — the last working remnant of a trade that, at its 19th-century peak, employed roughly 15 per cent of Norwich's workforce across more than 30 firms. Eight artisan shoemakers still hand-stitch velvet Albert slippers upstairs, sell out front.
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JarroldsThe corner-site department store designed by George Skipper between 1903 and 1905 — Sir Nikolaus Pevsner called it 'baroque' — and the home of the Jarrold family business since 1840 (the year they moved from 3 Cockey Lane, the older name for London Street). The same family-owned firm published the first edition of Anna Sewell's Black Beauty in 1877, ran a major Norwich printing works on Little London Street, and sold the printing arm in 2004 after 194 years.
Norwich Guildhall
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Norwich GuildhallMunicipal building in Norwich, Norfolk, England
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Norwich MarketOutdoor market in central Norwich, England
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The Royal ArcadeGeorge Skipper's Art Nouveau arcade, opened 24 May 1899 on the site of the demolished Royal Hotel and praised at the time as 'a fragment from the Arabian Nights dropped into the heart of the old City.' Doulton's W. J. Neatby designed the Carraraware façade and the peacock-and-zodiac frieze; the arcade became Norwich's most concentrated showcase of late-Victorian commercial life — and from 1999 to 2017 housed the Mustard Shop replica of a Victorian Colman's grocery.

Frequently asked questions

How do I start the tour?

After purchase, download the AudaTours app and enter your redemption code. The tour will be ready to start immediately - just tap play and follow the GPS-guided route.

Do I need internet during the tour?

No! Download the tour before you start and enjoy it fully offline. Only the chat feature requires internet. We recommend downloading on WiFi to save mobile data.

Is this a guided group tour?

No - this is a self-guided audio tour. You explore independently at your own pace, with audio narration playing through your phone. No tour guide, no group, no schedule.

How long does the tour take?

Most tours take 60–90 minutes to complete, but you control the pace entirely. Pause, skip stops, or take breaks whenever you want.

What if I can't finish the tour today?

No problem! Tours have lifetime access. Pause and resume whenever you like - tomorrow, next week, or next year. Your progress is saved.

What languages are available?

All tours are available in 50+ languages. Select your preferred language when redeeming your code. Note: language cannot be changed after tour generation.

Where do I access the tour after purchase?

Download the free AudaTours app from the App Store or Google Play. Enter your redemption code (sent via email) and the tour will appear in your library, ready to download and start.

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Satisfaction guaranteed

If you don't enjoy the tour, we'll refund your purchase. Contact us at [email protected]

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This was a solid way to get to know Brighton without feeling like a tourist. The narration had depth and context, but didn't overdo it.
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Brighton Tour
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Started this tour with a croissant in one hand and zero expectations. The app just vibes with you, no pressure, just you, your headphones, and some cool stories.
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