Alright, you're nearing stop number six - Hit 100.9! As you walk down the street, keep an eye on your left. You should spot a building featuring the logo of Hit 100.9 prominently displayed. It has a sleek, modern look with a vibrant teal and white color scheme. The logo is easily recognizable with an 'h.' followed by "HIT 100.9" underneath.
Now, let's dive into the fun tale of Hit 100.9 (call sign: 7TTT). This commercial FM radio station, owned and operated by Southern Cross Austereo's Hit Network, has been grooving Hobart's airwaves since 1990. Initially known as Triple T, it was started by local businessman John Bender with help from some Hobart business folks and radio industry veterans. With such a robust backing, the station got an early boost from its alignment with the Austereo network.
During its early years as Triple T, the station was packed with iconic shows like Martin/Molloy, Take 40 Australia, Ugly Phil's Hot 30, and Friday Home Free. They even adapted national shows to local flavors, including the popular "Crazy Calls" and "Battle of the Sexes" segments on The Morning Crew.
The turning point came in 1996 when the Bender family took full control. They brought in international broadcaster Andrew Reimer to shake things up. Reimer introduced a new breakfast show and revamped the station's format to cater to a younger crowd, mixing classic rock with fresh new hits. The strategy paid off, and Triple T soared in popularity.
In 1998, another station, MAGIC 107FM, was launched to target an older demographic. The two stations together captured the lion's share of the Hobart market, making financial success inevitable.
By 2004, Triple T was rebranded as Sea FM, aligning with the growing RG Capital network. Fast-forward to 2014: the station moved into a brand-new media center at 2 Melville Street, finally bringing all Southern Cross Austereo brands under one roof.
In 2016, the station underwent another transformation, embracing the Hit Network branding and becoming the Hit 100.9 we know today. This station has become a staple in Hobart, mixing vibrant music, community promotions, and lively broadcasts to keep listeners totally tuned in.
So, enjoy the groove and maybe hum a tune or two as you pass by Hit 100.9 - Hobart's hit-making hub!
