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Stop 10 of 17

Ex-New Italy building

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Directly ahead, you'll see a striking modern building with long, horizontal bands of windows and sharp lines, its concrete facade broken up by tall rectangular windows with hints of bold red shutters-just keep an eye out for the Italian flag waving near the entrance!

Alright, time for a story wrapped in stone, steel, and a dash of drama. Picture yourself walking along Via Giacomini in the late 1960s, Florence is buzzing with change, the air is full of big ideas and… the sound of lots of construction drills. Right here, the famous Codignola family-imagine them as the literary royalty of the city-decided to give their publishing house, “La Nuova Italia,” a home that would turn modern architecture into poetry.

Commissioned to design this palace was Edoardo Detti, a man who had the mathematical genius of an architect and the creative flair of an artist. Detti knew he had to do something special; not just build a box, but create a landmark. He joined forces with Carlo Scarpa, a legend himself, along with Luigi Caldarelli, Gianfranco Dallerba, and Paolo Donati. Four years of tinkering, sketching, and arguing over coffee, and voilà-the masterpiece was finished in 1972!

The building is like two siblings: one faces Via Giacomini with six towering floors, while the other stands on Via Fattori, a little more compact at three levels, but holding its own. If you look up, you’ll notice how the lines of cream-colored concrete stretch across, almost like musical notes running the length of the facade. At street level, the chunky stone base and open, semi-transparent portico invite you closer, and if you peek through the pillars, you get a sneaky preview of the peaceful garden court hiding inside.

Now, here’s where things get poetic. There’s a cedar of Lebanon smack in the middle of the courtyard, a tree much older than the building itself-so old, it probably remembers when Wi-Fi sounded like science fiction. Detti was so inspired by this grand tree that he made the whole design embrace it, keeping the building’s center open so the cedar could reign. Gardening meets masterminding!

But, back on Via Giacomini, the building reveals its architectural tricks: jutting out and tucking in with every floor, windows marching in a quirky, offbeat rhythm, and flashes of crimson aluminum framing. At the back, there’s a semicircular staircase with lozenge-shaped windows, a playful wink from Detti and Scarpa-who, by the way, were as famous for their bold ideas as for their habit of arguing over whether a window should be this big, or that big.

After its turn as a literary hub, rumor has it IBM took over for a while-imagine old computers humming and typewriters clacking where books once ruled. Today, the building houses the offices of the prefecture. Some say if you listen closely, the halls still whisper secrets of the city’s most passionate publishers and the cautious steps of stern bureaucrats.

Even though some architecture buffs overlooked Detti’s brilliance, those who truly looked praised the way he matured his style here-mixing hard concrete, plush gardens, bold color, and a lot of character. If this building could talk, I bet it would have some fantastic tales about old Florence, literary squabbles, and maybe even wild parties under that legendary cedar.

So, as you stand before this slice of modern Florence, take a breath and soak up a piece of the city’s soul, caught between old stories, strong stone, and a stubbornly magnificent tree!

Want to explore the urban context, architecture or the the internal garden in more depth? Join me in the chat section for a detailed discussion.

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