Back in the early 1960s, two ambitious brothers, Harvey and Barney Morse, came all the way from New York City. Instead of chasing movie stars, they started a clothing factory right here and dreamed bigger-much bigger. Their dream took shape as these 13-story modernist towers, with the first opening its doors in 1963, as fresh as a crisp new suit. Within a few years, the family stacked up two more, with the third joining the lineup in 1979, each building rising like giant bolts of cloth next to the city’s bustling seams.
But, just like fall fashion, fortunes change. The Morse family lost the Mart in 1994, and it passed through several hands-each new owner determined this was LA’s next big thing. Jamison Group bought it for $135 million, and by 2017, Brookfield had paid more than three times that! Today, inside is a whirlwind of designers, buyers, and wild runway shows. And outside, you get the best view on the street-no tickets required. Shall we strut to our next stop?
