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Peter Jones & Partners

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Alright, you’ll spot Peter Jones & Partners right across Sloane Square, a massive building with wall-to-wall glass windows curving round the corner, standing out like a stylish lighthouse amidst the classic red-brick neighbours-just look for the big white sign and all that gleaming glass.

Ah, here we are, Peter Jones & Partners-where fashion meets fortune and shoppers truly test their stamina! Now, let me paint you a picture. It’s not just any old shop-this beauty takes up a whole city block, a proper Chelsea heavyweight, with glass walls that’d make even the sun pull its shades down. See, back in the day-1877 to be exact-Peter Rees Jones, a Welsh lad with an eye for hats and a nose for business, set up his little fabric nook on King’s Road. Little did London know, he’d build an empire on a lease that’s never gone up in price-999 years, and not a penny more than six grand a year to the Cadogan lot! Now, that’s a deal even your nan would envy.

But every empire’s got its wobbly patch. After Jones kicked the bucket, the shop hit rocky waters-only to be snapped up by John Lewis, turning it over to his son, John Spedan Lewis. That move right there? It sparked the famous profit-sharing partnership. Yep, this very spot is the cradle of the employee-owned revolution-think of it as Chelsea’s best-kept open secret.

And the building itself? Built in the 1930s, it led the charge with its dazzling glass curtain walls-Grade II* listed, no less! If you stood here in the ’30s, you’d’ve heard jazz wafting from inside and marvelled at the sheer modernity. Royalty shops here too-they’re so posh, their sandwiches have their own postcode.

So, if you fancy joining the ghosts of hat-makers and the shadows of bargain-hunting princesses, step inside-who knows, you might leave with a teapot... or a directorship!

arrow_back Back to London Audio Tour: Artistic Hideaways & Noble Stories of Kensington & Chelsea
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This was a solid way to get to know Brighton without feeling like a tourist. The narration had depth and context, but didn't overdo it.
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