As you approach stop number 1, keep your eyes peeled for a modern building with a prominent sign that reads "3BA 102.3FM." It's nestled right in the heart of Ballarat Central, blending contemporary architecture with the classic charm of the area. The large windows and the sleek exterior make it quite a standout.
Now let me tell you a little bit about this gem of the airwaves! 3BA, or "3RBA" if you're feeling formal, is Ballarat’s bustling commercial radio station that keeps locals and visitors entertained on the FM band at 102.3 MHz. How do you spot the building? Just look for a modern facade with some serious radio vibes-antennas and all!
Originally, 3BA used to broadcast on AM at 1314 before making the big switch to FM back on May 5, 1998. Can you believe that’s over two decades of rocking the FM world? Now, RSN 927 has taken over that old AM frequency, stretching its signals out to places like Ararat, Colac, Hamilton, Stawell, and Warrnambool.
And here's a little radio drama for you-in November 2021, 3BA and its sibling, Power FM, joined the Australian Radio Network, making them part of the big ARN family. This deal, finalized in January 2022, means that 3BA not only gets to bask in regional fame but also taps into ARN's iHeartRadio platform. Looks like this radio station is tuned to success!
They abide by the tagline "Great Classics & Today's Favourites," playing a stellar mix dating from the '80s all the way to today. They're a bit like a time machine with a soundtrack!
Here's a sneak peek of their schedule: - Early birds can catch "Ballarat's 102.3FM 3BA" from midnight to 6 AM. - The day's fun really kicks off at 6 AM with Paul 'PT' Taylor on "The Big Show." - Brett Macdonald takes over from 10 AM to noon with "Ballarat Today." - Geordi Norton serves a "Retro Lunch" from noon to 1 PM-yum! - Dave keeps the afternoon vibes going until 6 PM. - Evening sports buffs can enjoy "Sportsday" from 6 to 8 PM. - "20-20 Retro Countdown" with Aaron Stevens hits from 8 to 10 PM, perfect for some nostalgic beats. - Then it’s back to "Ballarat's 102.3FM 3BA" to cap off the night and early morning.
Whether you're a fan of the '80s or today’s hits, 3BA has your auditory adventure covered. Time to groove on to the next stop!
