Right in front of you, the College Avenue Historic District stands out as a bustling street lined with impressive historic buildings-just keep your eyes peeled for the tall, gray granite Zuelke Building towering twelve stories above the rest, and you know you’re in the right spot!
Welcome to the lively heart of Appleton’s past-where every step along College Avenue is a trip through time. Imagine the early 20th century, streets buzzing with laughter from tavern-goers and shopkeepers calling out their wares beneath the ornate rooftop lions’ heads of the Bissing Building. Pause for a moment and listen: maybe you can almost hear the rumble of a vintage car pulling up to Gibson’s Auto Exchange, its bold Art Deco curves gleaming in the sun. The crown jewel here, the Zuelke Building, rises skyward with its elegant gray granite-if these walls could talk, they’d tell tales of Appleton’s rapid growth and the timeless style hidden within its original, untouched interiors. And don’t miss the solemn Soldiers Square Civil War Monument, quietly standing guard over memories and sacrifices. Today, the street draws you in with its mix of old charm and modern day buzz. So keep looking up-you never know when you might spot a stone lion’s head winking at you from above!



