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Stop 10 of 16

Banca del Ceresio

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You’ve made it to stop number 9: Banca del Ceresio, a true Lugano legend. Take a good look at this elegant building-around here, the stories are as rich as the clients. Picture the scene: it’s 1958, and the world is getting back on its feet after the chaos of World War II. Two brothers, Gianbattista and Alberto Foglia, open this bank to continue the proud banking tradition of their father, Antonio Foglia. Now, Antonio wasn’t just any banker-he was the president of the Milan Stock Exchange after the war. You could say finance ran deeper in this family than espresso in an Italian café.

The Banca del Ceresio quickly became famous, especially when it dived into the mysterious and wild world of hedge funds in the early 1960s. Back then, most Swiss banks looked at hedge funds the way a cat eyes a bathtub-suspiciously. But not the Foglia family! They forged a strong bond with none other than George Soros, the legendary investor. In fact, the Foglias didn’t just know Soros; they sat on the boards of his famous Quantum Group of Funds. By 2008, this bank was responsible for over ten billion Swiss francs. So, while it might look peaceful now, just remember: behind these doors, financial adventures-as thrilling as any mountain climb-have taken place.

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