As you approach stop number 3, Boag's Brewery, keep your eyes peeled to the left. Look for a large brick building with a charming facade, likely adorned with the J. Boag & Son logo you see in the image - featuring a knight on a horse and a flexing arm holding a bottle of beer. It’s a sizeable structure occupying the entire block enclosed by William, Tamar, and Shield Streets and The Esplanade.
Now, let's dive into the history!
Boag's Brewery, officially J. Boag & Son, is steeped in history. It was founded in 1883 by Scottish immigrants James Boag and his son, also named James, right here in Launceston. What began with just seven hogsheads of beer a week has grown significantly over the years. By the end of the 19th century, they were producing over 500 hogsheads weekly and employing 30 staff.
The Boags were not just passionate about beer; they contributed significantly to the business and sporting community in Launceston. James Boag II took over from his father and led the company through a period of expansion, including the acquisition of the Cornwall Brewery in 1898.
Fast forward to more recent times: Boag's Brewery expanded even further and was eventually bought by Lion, a subsidiary of the Japanese beverage giant Kirin. Despite all these changes, the brewery has kept its production in Launceston, ensuring that every pint is locally crafted.
So, as you stand here, think about the legacy of the Boag family and how this brewery has been dedicated to its craft for well over a century. Be sure to check out the brewery tours if you have time - they'll give you more behind-the-scenes insight into how they continue the Boag tradition today. Cheers!
