
The landmarks in every guidebook — and the tours that tell you what guidebooks don't.
Sendai was founded in 1600 by the warlord Date Masamune, one of the most compelling figures in Japanese feudal history, a general known as the One-Eyed Dragon of Oshu who lost his right eye to smallpox in childhood and went on to build a domain that threatened to rival Tokugawa power itself. He chose the site for its defensibility and planted zelkova trees along the main avenues, a tradition that has given Sendai its most distinctive quality and its nickname, the City of Trees. Walk down Jozenji Street in any season and the double rows of keyaki, now well over a century old in some stretches, make the city feel more like a park than an urban center.
The August Tanabata Festival draws over two million visitors with decorations of washi paper streamers and bamboo that transform the shopping arcades into something genuinely spectacular.
Sendai is also where gyutan, grilled beef tongue, was invented after the Second World War when a chef named Keishiro Sano found a way to make use of the tongue cuts that American occupation troops left unused. The restaurants clustered around Sendai station's basement and in the Kokubuncho entertainment district serve gyutan with barley rice, oxtail soup, and pickled vegetables in a combination that has become as specific to this city as okonomiyaki is to Hiroshima.

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4.8 across the App Store and Google Play. Here's a few we keep coming back to.
This tour was such a great way to see the city. The stories were interesting without feeling too scripted, and I loved being able to explore at my own pace.
This was a solid way to get to know Brighton without feeling like a tourist. The narration had depth and context, but didn't overdo it.
Started this tour with a croissant in one hand and zero expectations. The app just vibes with you, no pressure, just you, your headphones, and some cool stories.